February 24, 2014

creative branding

I've been talking a lot lately about living my dreams.  I thought it was about time I put some action behind those words.  One of the things I would really like to do is turn my crafting hobby into a legitimate income earning business.  In the past I have gone about this in a haphazard way.  Making a few things and listing them on etsy without any direction or follow through. 


I spent some time last week reading "How To Show & Sell Your Crafts" by Torie Jayne.  What a wealth of information!  So much good, practical advice.  I have already begun implementing a few of the things she suggests and have a long list of others that I plan on doing in the next few weeks.


I love the chapter on branding your business...identifying your colors, style and image and then building your brand around that.


Luckily, I am happy with the little water color logo in my header I painted last year so I decided to use it as my inspiration.  I have already updated my etsy shop and facebook page using a modified version of the same print to tie all the sites together.


I am really big on pretty packaging and love putting a little something special in each purchase I ship off.   Usually that means a blank gift tag or two.



Following the suggestion of cohesive branding I decided to paint some art papers to make the little gift tags out of.  Once again using my header picture for inspiration I pulled out my paints and doodle pen and got to work.  I ended up with four different papers that I photo copied and cut into tags.


I am so happy with how they turned out and can't wait to include this little bit of Lemon Lane with all of the purchases from shop.  I just love it when a creative idea in my brain actually works out on paper.


Have you ever thought about what your brand is?  It's amazing how easy it is to figure out when you start gathering the things you love together.  Take a look at your favorite blogs.  I'll bet you could identify most of them if all you had to go by was a picture or two.  What we surround ourselves with really says a lot about us.

I'll share a little more from the book and more of my dream later in the week...

xo, Patty

I'm joining Brenda at cozy little house for Tweak it Tuesday...

12 comments:

  1. Sounds like a positive way to go... I do need to check out her new book. Thanks for sharing

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  2. I love your watercolor designs, I think these would make beautiful fabrics! Have you heard of Spoonflower?

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  3. This must be so exciting for you! Stepping outside of your comfort zone is always a bit daunting, but you are doing it! Way to go!

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  4. Love your logo and your tags :) So pretty. I've also been thinking about branding and putting together a plan. I'll have to check out the book. Thanks for sharing. And, keep moving forward.
    -Lynn

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  5. Love the gift tags! Good luck with your new plan. I'm looking forward to where God takes you

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  6. Gift tags are darling. Gina Luker's book of Etsy shops is really great. You might want to check it out. She's at Shabby Creek Cottage.

    Have a great day.

    Judy

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  7. Patty, Your designs are so cute. I like them . Enjoy yourself. xoxo,Susie

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  8. Patty- Thank you for the information. I have been toying the last couple of weeks with opening an Etsy shop. I have lots of vintage things to dispose of and would love to pass them along to someone that would really love them like I do. I love the idea of branding. Your tags are absolutely adorable as is the picture in your header. xo Diana

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  9. Hi Patty, Thank you so much for featuring my new book and I am so happy that you have been inspired by it. What lovely tags. I have shared your lovely post on my new Facebook page: https://www.facebook.com/craftshowsell
    Best Wishes Torie Jayne

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  10. Patty,
    Sounds as if you've begun an exciting adventure along your journey of creativity!!!
    Much $uccess in your endeavors, dear friend!!!
    Fondly,
    Pat

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  11. Looking forward to hearing more about your plans for your business. Haven't quite figured mine out yet.

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  12. That is a great idea. Branding helps a lot in the promotion of any type of business which helps to flourish the business smoothly.
    Michelle Viallobos

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